portfolio
pr campaign sample
I Support the Girls is a 501(c)3 nonprofit collecting and distributing bras and menstrual products to women and folx in need, to make dignity the norm.
For my capstone project, I, along with 19 other students, created a full PR campaign for ISTG. The campaign included situation and target audience analysis, social media and media coverage audits, primary and secondary research, 7+ events and programs, 1200+ social media posts, 72 media lists, 50+ tactical PR materials, measurements, evaluations and recommendations.
The project was concluded with a presentation for the client and school officials. Later, it received two nominations for EVVY Awards in the following categories: Outstanding Public Relations Campaign and Outstanding Social Advocacy Campaign.
Below is the main structure of the campaign and one of the most detailed elements – media audit analyzing 8 years of coverage.
media kit sample
YES! (Your Empowered Sexuality!) is a Philadelphia-based nonprofit organization with a mission to provide intersectional, consent-based, shame-free sexuality education to all people.
For my Tactical Writing class during my undergraduate studies at Emerson College (2022), I worked individually with a client – YES! and created a full media kit.
media relations / press event project
St. Anthony Shrine – a Boston church and charitable organization run by Franciscan friars.
For my Media Relations Class at Emerson College (2022), I worked with the whole class to organize a press event. We created a project called “Listen to Me! Stories of the Unnoticed.” and organized an event that gained coverage in The Boston Globe.
